This being a good idea, naturally our society has specified that anyone using it should be fined. (IBM has patents on it.)
Doug writes that the name means nothing, but stands alone sufficient onto itself, as in the biblical I AM that I AM. Personally, I suspect that it originally stood for something like Artificial Mathematician, but that he later decided that to be a bit too pretentious...
Quoted from probably the best biography yet of Einstein: Subtle Is The Lord by Abraham Pais, Oxford University Press 1982, ISBN 0-19-853907-X